

April 6–May 7
HOMAGE
at Fred.
Are we addicted to scroll culture by design? Edward Bernays, an American advertising pioneer heavily influenced by the Bauhaus, believed geometric shapes and patterns could influence human emotions by urging individuals to support specific products and causes.
The artists in HOMAGE draw inspiration from the geometric principles of Gropius, Moholy-Nagy, and the New Bauhaus, incorporating algorithmic elements into their work. HOMAGE showcases a collection of work that uses both AI narratives and handmade techniques to categorize and place us within a tapestry of media, prompting us to question the design of social media. This work may initially appear to be computer-generated, but upon closer inspection, reveals a human touch.